Message from the President
Although Guam continues to make great strides to diversify its core markets, we have seen some areas of concern become more prominent in recent months with changes in the business environment ranging from suppliers (airlines, agents) and routes to political climates in the region. Guam has seen Korean arrivals surpass Japan for the first time in history while we have seen the several years of decline in the Japan outbound market and new growth in Russia and China diminish. We need to be mindful of the different outcomes that come with diversification that affect the price structure, profitability and differences in purchasing behaviours within each market segment.
In the last 45 years, GHRA has focused on improving business-community relations through its public and private partnerships to serve as a liaison for the tourism industry and advocate issues that govern the conduct of business in Guam. GHRA has helped address government and non-government organizations to better serve its members by staying connected, providing key information and representing the issues with an industry perspective. Overall, GHRA has given back more than $850,000 in donations through scholarship programs, education and training, safety and security equipment with key government agencies and support for tourism related organizations.
Going forward, GHRA will also continue to serve an important role in compliance and regulatory affairs, expand workforce development programs by partnering with the Guam Community College, GCA Trades Academy and Guam Department of Labor, educate members on best practices and industry news and improve communications while creating new programs and services with its members. On behalf of the GHRA Board of Directors, Staff and Members, I would like to thank all of our members, public and private partners, island residents, and stakeholders for supporting the tourism industry and GHRA. We remain steadfast in our commitment to serve the community and be the voice for the industry on key issues to build a brighter future and focus on the sustainabililty, growth and success of tourism on Guam.
Mary P. Rhodes
Guam Hotel & Restaurant Association