GHRA Sponsorship Guidelines
The Guam Hotel & Restaurant Association (GHRA) shall strive to be an active corporate citizen in the community and work with others to improve the overall quality of life on Guam. Its primary purposes are to:
- Promote the highest standards of service and product quality in hotels and restaurants on Guam.
- Advocate just legislation and governmental regulations governing the conduct of business.
- Improve business-community relations through positive interactions with Guam’s citizenry.
- Publicize the value and benefits of the island’s visitor industry to Guam’s economy.
In the spirit of the mission statement, the GHRA seeks opportunities to promote and advance the hospitality industry partly through active participation in community related events. The GHRA contributes and receives funds in the form of sponsorships through donations or sponsorship fees for a GHRA event/program, which contributes net proceeds to:
- Scholarships (e.g. ASO college Yoka Yoka Program, GCC ProStart, culinary competitions)
- Training (e.g. Basic Water Rescue, CPR/First Aid, Blood borne Pathogen, hospitality training)
- Special projects (e.g. Na La Bonita and GHRA/JGTA Beach Clean Up)
- Government agencies (e.g. Guam Fire Department, Guam Police Department)
- Other non-profit organizations (e.g. Lend-A-Hand Foundation, Micronesian Chef’s Association)
All sponsorship requests must be submitted to the GHRA office no later than sixty (60) days prior to the event for consideration and specifically promote or benefit the hospitality industry. The sponsorship request should be completed with an executive summary, background information, financial statement, donation amount and explanation of how funds will be used, date and location of event or activity, expected number of attendees for the event, proposed target market (e.g. local community or visitors, demographics), timeline, media plan, sponsorship benefits (e.g. logo placement, number of exposures), opportunity to promote the GHRA to target audience at event or multiple events, etc. The sponsorship may be in trade, in kind, for support, or monetary.
The following list of benefits is provided as a guide only to assist with proposal development. The list provides examples of opportunities of interest in considering sponsorship proposals:
- Opportunity to advance Guam as a hospitality industry through new events or activities
- Promoting Guam through marketing and media events in key markets (e.g. Japan, Korea)
- Naming rights to the event or a component of the event/activity
- Onsite information opportunities including speaking engagements, seminars or exhibit space
The GHRA is a private, non-profit trade association and has limited dollars for sponsorships, therefore consideration will not be given to requests where:
- The event or activity violates the GHRA mission statement
- The event or activity discriminates on the basis of race, color, gender, sexual preference or age
- The event or activity includes illegal activity
- The event or activity disparages the GHRA name and image
- The organization seeking sponsorship is not financially sound
- The organization intends to use the sponsorship for a third party
- The organization is not a member of the GHRA.