Dear Friends, Colleagues and Fellow GHRA Members,Happy New Year greetings to you and yours. Let’s hope that in 2015 we can continue the positive momentum that has built up over the past several years.Of course, 2014 was not a year devoid of challenges, principally among these the increase of Guam’s minimum wage.But, for the most part, business is improving.Rates are up, occupancies are up, and the military buildup may actually happen.The opening of the China and Russia markets (the price of oil notwithstanding) paints a positive picture for the future.
There is every reason to believe that rates should continue upwards. Herein lies the real challenge: There is a tangible responsibility associated with higher rooms rates. Higher room rates mean higher guest expectations.Failure to meet those higher expectations results in disappointed tourists who can turn to destinations that are of greater value.The hospitality industry in Guam is known for its friendly service.Friendliness is great and an essential component to providing a good experience.But, friendliness is not nearly enough.That is why the GHRA, in cooperation with the GVB and other industry stakeholders, will be rolling out an industry-wide workforce development plan.
Over the next weeks and months, you will hear more about the new training programs available to you and your organizations.As always, the GHRA is ready and eager to help you push your organization and your people to the next level.And, as I have reminded you on several occasions, the first step is to participate in the GHRA.Enroll in training, participate in our committees, join our sports leagues.The more active you are, the more productive we are.
On our part, we are committed to improving the value of your participation.You will see a number of changes that we know will result in a more valuable membership.We realize that your GHRA membership is not inexpensive.But, by continuing to add value, we anticipate that you will appreciate its great value and contribution to your organization.
On behalf of the GHRA Board of Directors, its staff and management, and my family, I want to wish you all a happy, healthy and prosperous New Year.